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Understanding Search Engine Optimisation for Business

Course Overview

Our short course in Understanding SEO for Business teaches the principles of SEO. Learn how to optimise websites for Google search using multiple techniques including technical optimisations, content and digital PR.

Discover why SEO is important for business and the different SEO techniques that form a digital marketing strategy.

Key Information

Course Length

Learning Method(s)
Online materials
Online assessment

For Individuals

Full Cost Price
£89.00

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Unit 4: Understanding Search Engine Optimisation for Business

  • Defining Search Engine Optimisation
  • Understanding the principles of SEO
  • How do SERPs work?
  • The objectives of SEO
  • Understanding the difference between SEO and Pay-Per-Click advertising
  • The impact of SEO on online search results
  • The importance of successful SEO
  • Conversion
  • Increasing web traffic
  • Advantages of increased website traffic
  • Advantages of increased visibility for businesses
  • SEO tools and techniques for driving traffic towards a business
  • Meta descriptions
  • Image tags
  • Keyword research
  • Backlinks
  • Unique content
  • Word count optimisation
  • Publication frequency
  • URL structure
  • Internal links
  • Schema.org markup
  • Use of robots.txt files
  • Site’s responsiveness to use on a mobile phone
  • Monitoring the effectiveness of SEO
  • Ways to implement SEO for a given business